In the Zuckerberg Network they know that they lose part of their key audience
Between the gurus of technology and social networks has circulated, for some time, that younger users spend more and more of Facebook. The explanation seems to lie in the more measured and critical relationship that has developed with the network those who are already digital natives.
The web Mashable has decided to approach several of these young people, who are called with the millennials word or with the term “Generation Y” because their dates of birth are between the end of the XX century and beginnings of the XXI, to ask them by Who decided to erase their profile of what is, with more than 1.1 billion users, the social network with greater penetration globally.
Broadly speaking, the motives have to do with their privacy and their tranquility. Facebook is perceived by these young people as an invasive network, which does not stop sending stimuli to its users, does not generate a true or complete social interaction with the individuals who really care about them and who, in addition, exposes their lives to people through That do not want to be observed.
Thus, the reasons for its abandonment wielded by the millennials ex users of Facebook consulted are:
1 – Facebook is too “overwhelming”
Between advertising targeting, Instagram publications, articles and links that each publish, there is little time to engage in a leisurely conversation with the friends who really matter to these guys, who are, say, 10% of Total of their list of contacts, plagued of people whom they knew too long and with which they do not maintain a real interaction in its current moment.
2 – To escape the vigilance of the bosses
Before Edward Snowden unveiled the spy methods that the NSA deploys on Facebook, the danger was in the bosses, current or likely. Snapchat’s own creators explain on their website that they created this ephemeral video and photo upload application – a lot used by the millennials, by the way – in response to the problems that a tag on a given photo on Facebook can bring. That there are HR departments that track candidates for their interviews on the Zuckerberg network is another long-running secret, something that has led many users to change their name on the net by a pseudonym to flee from these searches.
Even so, the young respondents explain that sometimes it does not matter how careful we are, since they are our contacts, with their publications and photos, which can reveal information about us that we do not want published.
3 – Overcoming a break
That “overwhelming” character that Facebook has for some is especially annoying in times of personal crisis, such as the failure of a relationship, say the young people consulted. It is likely that not only the former couple in question will be part of our contacts, but so will some of their friends, so spending the mourning period without receiving encouragement from the other party can be really difficult. Nevertheless, there are more and more couples who bet not to be added as contacts in their profiles on Facebook.
4 – To reduce “anxiety”
Some users, they explain in Mashable, do not feel able to deal with Facebook questions about their work or academic situation, especially if they do not feel made to it because of a layoff or the repetition of a course. There are those who, instead of omitting or inventing data, prefer to cut by the healthy.
5 – Because of an existential crisis
The social network, others say of the millennials interviewed, generates a new online identity in its users, with which many may not feel identified. Recently, Facebook itself published the results of its first “Compassion” study, in which it attempted to work on the emotional intelligence of its adolescent users, explaining that most of the complaints it receives refer to photographs, Behavior that, according to its users, affects more to its reputation.