5 tips for positioning a virtual store

5 tips for positioning a virtual store

At Netosphere we collect the most important tips for successfully positioning a virtual store on the Internet.

Move inventory: Keep your inventory up-to-date, with full descriptions of articles, available stocks, updated prices, and other relevant information. It would be catastrophic for your store that a customer would buy an item they do not have in the inventory.

Move in social networks: A very important tip is to have your site linked to the most important social networks. They allow users to realize a comment via their Facebook account, the service that is posted on their walls and so you will see much more than becoming a person as an advertisement for you; It also allows people to “trine” their articles and share information on any social network. Getting users to post links from your store on their networks is an immense advantage, as I said earlier that they have earned miles of free visits thanks to the publication of their customers.

Comments: One of the main characteristics of Web 2.0 is to allow the participation of customers in our sites. Therefore, it is essential to keep in touch with them and let others read the service’s comments and store articles.

Register your store in Directories: Directories are a great strategy to add visitors and potential customers to stores. Find a good directory and register your site, as the directories have a large flow of visitors that can potentially generate visits and buy in your store. Other backlinks for the topic of positioning in Google and other search engines

Content: Do not just put it in. Also concerned about giving the web something of value, write articles of interest to buyers and advertisers. Search engines will reward you for it.

Date: 30-Jul-2013

Do you know what an Informative Web Page is like?

It is a web page that does not require many constant updates.

The informative Web pages are those focused mainly on displaying permanent information, where the navigator is limited to obtaining such information.

This is an option more than enough for those web pages that simply offer a description of your company, who we are, where we are, services, etc … Ideal for companies that do not want many pretensions with their website, simply inform their customers Of their products and their company profile.

ADVANTAGE
The main advantage of this type of pages is how economical it is to create them, with a colorful design and including the images and the text with which we want to inform the navigators.

An informative website, It stands out for its simplicity, speed, comfort and, above all, for being the cheapest way to have a professional website.

This type of web page is useful for creating brand image and making itself known (new companies).
It may also interest you if you do not have time to update it.
That is, companies that only intend to inform their customers of their products and their company profile, for example.

For more information on our services and costs write to our mail: info@netosfera.com

Here is an example of an Informative Web Page made by Netosfera, we invite you to visit it, tell us what you think:

http://www.cafeserra.net/

cafe serra

Fecha: 08-Ago-2013

Why do users leave my website? Main mistakes to avoid

Why do users leave my website? Main mistakes to avoid

Contrary to what many people think, when a company “goes” to the Internet, its main task must be to adapt its products / services and its web to the needs of the users and not to the online marketing. If you do not plan this way, the most likely outcome is that you will get many visits, but few sales, which means there is no profitability.

It is very difficult to observe (remember that everything can be measured on the Internet), how many companies make large investments in online marketing that actually get quality visits to the web, and that once they are on the web, interest decreases significantly Minimum site, High rebound rate, etc.) and virtually sales are minimal.

At the moment, the fault has no other than the company, since it is clear that its web and its products do not convince users. Therefore, it is necessary to know the main aspects by which users quickly leave certain websites.

    • Page Load Time: For 2-3 seconds to load a page, users feel uncomfortable and tend to abandon these sites. If the charging time is even greater, the interest will decrease and abandonment will grow at a great pace.

 

    • Bad navigation. Users like to find what we are looking for where we want to find it and how we want to find it. For this, the navigation must be intuitive and the structure of the content must be impeccable. Likewise, calls for action must be concrete and concise: “buy here”, “download it now” “contact us”.

 

    • Excessive audio and video. Especially unbearable are webs with music or that start videos with sounds once you enter them. If there is no button to remove the music or it is difficult to find the source of it, the abandonment is immediate. In addition, these users will surely not return to your website.

 

    • Content and design boring or obsolete. The trends in web design and design are moving at a very fast pace, so if you do not update the website for 2 or 3 years, the user’s perception will be of abandonment and unreliability.

 

    • Mandatory records. There is nothing worse than a website that forces you to leave your data just for wanting to see certain information. And even more, that certain forms ask us in a mandatory way certain data that nobody likes to leave: mobile phone, company, position in the company, etc…

 

    • Poor readability. Design is essential. Background colors are recommended to be smooth (best white color) and played with tones and color ranges to highlight certain areas. In addition, the texts must be large enough to be read well from any distance. On the contrary, it invites a rapid abandonment of the web.

 

  • Excessive advertising. A website with an excessive advertising load does not like users, who will come to see even intrusive. On the other hand, for some time now Google is beginning to penalize in the Page Rank to the websites that have an excess of advertising publicity.

Date: 08-Aug-2013

In Netosfera we develop your Virtual Store

In Netosfera we develop your Virtual Store

Online store, e-commerce, online shop any of these terms is used to describe the sale of products and services on the Internet.

At Netosphere, we help you define your online business and start it, advising you on the most effective approach to capture the clientele that your online store needs to succeed.

We have a team of professionals with years of experience in the New Technologies sector, using technology platforms in continuous evolution, key success factors for your virtual shop project.

Create and maintain your virtual store yourself. Manage your orders simply. Find new clients … in short, be profitable quickly.

Some of the advantages of Virtual Stores are:

– Each client has their own account with their access password.
– Orders history.
– Catalog searches by products or manufacturers.
– Possibility to include comments on the products.
– Notifications by email.
– Section of offers and news.
– Management of customers, orders and stock.
– Currency you choose (Bolivars, Euros, Dollars, etc.).
– Great flexibility in implementation.
– Multilingual store that can be used to attract international buyers.
– Web-based administration, allowing to modify the content whenever and from any computer in the world with Internet access.
– Ability to use SSL security system that allows you to enter your account securely.
– Optimization of the web and high in search engines.

Date: 10-Aug-2013

8 tips to take advantage of Pinterest

8 tips to take advantage of Pinterest

The social network Pinterest, famous for being a platform that allows to share photographs and videos, has perhaps been of the social media less exploited by the companies.

It may soon be considered by digital marketing, knowing that in the last year the number of unique visitors increased by 52 percent, according to comScore.

The specialists point out that Pinterest is a tool with a potential for significant diffusion because it is based on the image and the visual impact of the contents. In addition, it is a social network that is expanding rapidly, and is the 5th site that generates more traffic to online stores.

For your brand to benefit using Pinterest, Keyprocom advises:

  1. Choose carefully the images you want to share as they must fulfill a double function: attract the attention of users on one side and maintain a positive online reputation for another.
  2. The published pins must be their own or, if not, submit a correct citation of the source.
  3. Do not forget to “link” the photo you share and include it in the correct category. Pinterest is a tool that exponentially encourages traffic to sites and favors web positioning.
  4. It is essential to work on the description and the tags of each “board” since it facilitates the work of finding and redirecting your content to other users.
  5. The selected images must be of sufficient size so that they can be easily seen and understood by other users.
  6. The descriptions of the pins have to be as precise as possible. For this, you can use hashtags.
  7. Pinterest rewards content that is published and shared on other social networks like Facebook or Twitter improving its relevance and positioning.
  8. Upload videos, interviews or infographics.

The key is to think what kind of material for you, as a social network administrator, you find attractive and what you would like to see; Do not think just like the brand because you run the risk of publishing things that generate little interest.

http://ow.ly/nWzb7

Date: 15-Aug-2013

Four Steps to Preventing a Social Media Crisis

Four Steps to Preventing a Social Media Crisis

The Community Manager must keep the antennas in constant alert despite all the amount of existing software to monitor social networks. Recall that social networks rely on a real interaction and the tide of tweets and comments have their origin in real events.

Therefore, it is necessary to be prepared before the crises that can be registered and that in some cases may be unavoidable, which can range from theft of accounts, to a fact detrimental to the company (bad customer service or an accident with damages to third parties).
A crisis in Social Media can not only cause us problems of image or brand, but also attacks computer, legal problems and a negative history that can take a lot of time to clean.
Therefore, every Community manager should be aware and for this I initially propose four strategies.

1.- Have a vulnerability audit.
Check your passwords, check the security measures you have on your social networks, but also predict when you could be more vulnerable in social networks, and if you run out of tones to send a tweet in an emergency? Is your laptop battery or your phone bad? Sometimes thinking about a kind of wifi-satellite is not the most crazy. Nor is it crazy to carry two mobiles contracted with plans of different telephone companies.
It says Murphy’s Law: “If something can go wrong, it will go wrong.”

2.- Carry out drills.
The companies carry out earthquake drills, fires and try what they would do in case something happened in similar cases.
In Social Media, one way to start is through brainstorming: What if …? If you have already carried out a vulnerability audit, you could start with those weaknesses detected.
Abound in all the possibilities and agótalas in a calendar of simulacra that will benefit to your team of Social Media. He even elaborates hypothetical practical cases: How to respond to a massive attack by one or another problem? How to respond in the most effective and quick way if X thing happens? How could you be able to respond in networks as quickly as possible in an emergency situation? What do we do if they hack our account? What do I do if I lose my mobile with the company’s social media accounts? What if the troll appears? Etc etc

3.- Make a plan of action.
We could put this point before the simulacra, but the great advantage of the simulacra is that they will allow us to analyze hypothetical situations and to elaborate plans from them.
Many companies have manuals for different areas. It would not be too much a manual on what to do in case …

4.- Take advantage of the crisis.
If you planned enough and worked on drills, you will not worry about how you can get around the problem, but how you can take advantage of it. That is the best and that will make you the king of the CM.
Why? Well, social media users are usually very critical (well, we usually like to complain more than praise, seem to be a fundamental ingredient of human nature), so a problem can generate tremendous traffic to our site and social networks.
So … if you already have the world looking at you, the best thing you can do is to captivate it.
Think about how you could reverse a crisis into an opportunity and have projections about it.
But it is also good to recapitulate about the problems we have had and analyze the Social Media team: What did we learn from the situation? What do not we foresee in the simulations or what we do not leave written in the manuals?

Do you have any idea to enrich this contribution? What other prevention measures would you bring?

Source: communitymanagerslatam.com

Date: 17-Aug-2013

Does your company still have no Internet presence? Do not have a website? Then contact us immediately …

Teamwork in the office

We offer integral solutions and guarantee on our services of Web Design, Web Updating and development of Content Management Systems (CMS) in web environment and much more.

Our staff of designers will offer you functional, fast and quality web designs according to your needs.

We have a range of web services that meet your requirements for web design and web systems development:

Web pages design

Website Updating

CMS Systems Development

E-Commerce Design

Virtual Store Design

SEO

Google Adwords

And much more…

Request your quote: info@netosfera.com

Date: 25-Aug-2013

5 tips for optimally managing your LinkedIn account

5 tips for optimally managing your LinkedIn account

1. Modify your profile. With so many searches done on the network, it is necessary to take care that our LinkedIn profile is composed mainly of “key” words. This will help make it SEO-friendly, that is, it is easy to find by search tools. (SEO is the acronym for Search Engine Optimization, “search engine optimization.”)

2. Change the titles. Make them flashy. A title like “Social Media Manager” is boring, there must be hundreds of thousands with that title on the net. Put something like “Social Media Engager / Active Market Trader / Brand Leader / Incipient CEO”. Let the titles beat you up.

3. Manifest yourself. Do not be afraid to upload your photo. LinkedIn profiles without a photo are useless. Show the world who you are. People will respect you for being authentic.

4. Interact. That will give credibility to your profile. You will know that you are a person who is really immersed in what he does. Do not be afraid. Come on, give it a try. You will see how the interactions you have will be returned to you.

5.- Exhítete. Put videos, links and everything that shows your work. With the new LinkedIn options, if you’re not doing it, you’re staying out. Yes, with professionalism. Make the experience of visiting your profile not boring, but interesting.

Finally, make the others talk. All the recommendations you can get from colleagues and exjefes, will be worth pure gold. Many can be requested via LinkedIn. Put them on your profile for the world to see.

Source: merca20.com

Date: 25-Sep-2013

Tailored Web Design: Learn What It Is

Tailored Web Design: Learn What It Is

We propose you to develop a website that will lead you to success.

Your website is the image of your business on the Internet, and many times, the first contact your customers have with you.

If you want your website to be profitable, get more visitors and have a differentiated Internet presence, with well defined objectives, and that is focused on being a key piece in the development of the business, then we can help.

Why a custom web page?

Having a web page made to measure means having a web space with an exclusive and personalized design that represents your business in the network. Being a custom project each page has elements that will define it and give its own personality.

The design and structure will be based entirely on your tastes, ideas and, of course, our team of professionals advise you to achieve a result in accordance with the image you want for your company on the Internet.

To create a web of this type it is necessary to start from an idea to get a design and then develop the project.

Date: 09-Aug-2013

8 reasons why your users flee from your web

8 reasons why your users flee from your web

In an era in which we move for instantaneity and lack of time, users tend to look for quick solutions to find, simple to manage and useful for our day to day. Hence the need to have a website that responds to the needs of our potential customers.

Do not forget that our landing page is our business card and, in short, the best way to “enamor” our visitors. A landing page designed with harmony and good taste is paramount if we want the user who has arrived to navigate through our contents.

The simplicity and cleanliness in the content in favor of a greater visuality are the most important factors if we want the user to remember our site, we offer him confidence and, in short, he returns to require of our services.

So why do users leave a website? Today we want to show you an infographic collection of eight main reasons why we miss visits:

1. A bad navigation: if our visitor is frustrated not being able to find what they are looking for. We often tend to try to explain everything possible in the home, when what we have to offer is an intuitive, logical and understandable navigation experience for any user. Perhaps adding a Site Map is best if your page is too broad.

2. Advertising? Fair enough. An excess of ads causes a great rejection among the community and, in the end, we are looking for monetization, but the opposite occurs.

3. Poorly structured content. Order all your content schematically, do not lose users in a tangle that even you do not understand. Group similar content and highlight the content that most users access to your site through search engines.

4. No to videos and audios that play automatically. The effect is practically the same as an excess of advertising banners. If your visitors want to watch a video, let them play.

5. Register to view any content. Forcing users to register to view any content on your site generates mistrust Why should I give my data to someone I do not know? Will they sell my data? If you want your community to register on your site, first pull them in and offer them something of value, so you will give confidence to your users and they will discover what advantages they get from the registry.

6. Not the boring designs! Choose attractive templates according to your business and give them interesting content. It is the only formula for your new visitors to return to the site and follow you on social networks.

7. Difficult readability. Choose your colors and typography well. Attractive design, yes; But that all can see it without damaging the view.

8. Refresh frequently and refresh your content. There is nothing more exclusive than a site outdated for months (even years).

Source: http://shrd.by/J2Q2qz

Date: 19-Oct-2013